Health Club Model

EVERYONE WINS, not just those in need

Clients Become More Brand Loyal

High Return Rate = More Donations

There are many reports that show clients prefer to do business with organizations that support the local community. Click here for one report.

High Return Rate = More Donations

The program asks Clients to take a bag home, fill it and bring it back. No other business has a higher return rate than Health Clubs, often averaging more than 2 visits per week!

Giving Improves Health

High Return Rate = More Donations

Giving Improves Health

There are many studies that prove the health benefits of giving. This report by Stanford is one example, but the reasons are easy to see; Those that give feel better about themselves.

OVERVIEW

The Retail Model differs from the "Home Food Donation Model" because the client or customer takes their food donation to the retail outlet where we arrange the pickup vs. it being picked up at the donors home.

Here is an example;

A Health Club sets up a table in a visible part of their establishment, probably near the front door or main desk area where customers are greeted. The table has a stack of reusable bags piled on top, with some type of signage to explain what is going on.

The sign might be a stand up poster in the center of the table, with text such as what you'll see in the photo gallery below. Their clients take a bag home, fill it with shelf stable food and place it under that table. Our volunteers or someone from that club then takes the bags to the designated pantry in the local area where it’s dispersed to the final recipient.

The sign should also have a QR code for more information, as well as a place to hold 3-fold brochures that provide more details for those that want to know more. The sign and brochures would explain more about that specific health club has joined the fight to end food insecurity.

An important part of this program is that the food goes to a local pantry for distribution, not back to a central processing center. This allows each retail site to pick a specific pantry they wish to support and that pantry can be identified on the signage so donors know exactly what’s happening with their donation.

THE FOOD DONATIONS STAY LOCAL

One important benefit of this program is the food donations do not go back to a central location where they are then distributed to other communities. Many times food donations can travel 50+ miles to reach such a distribution center and another 50+ miles to get where they need to be.

Our program ensures the food donations remain in the same community that provides the donation. We will contact pantries nearby each retail outlet to help that location to pick the pantry it prefers. This direct connection between a business location and a distribution point helps create a stronger bond between the donor and those directly in touch with the people that will receive the food.

This model promotes one of our primary objectives; which is to design food donation systems that have a “near zero” cost. We avoid the high cost of transportation, storage and redistribution by getting the food where its needed.

The added benefit that should not be overlooked is the environmental impact. We don’t need a fleet of trucks driving long distances. Our volunteers come from your local area and will be driving routes designed with route optimization software to minimize the carbon footprint.

THE ROLES: Making it happen

TEAM MEMBERS/EMPLOYEE’s : Once a table is set up, the main role for the people working at the retail outlet is to create visibility and connection. By this we mean to not just make sure people see the table, but also understand how it helps their community. Our experience has shown that the more we can make a personal connection to the donor the more likely they are to get involved. We are all inundated with 'asks', so deciding which one can often come down to this personal experience.

The ideal situation is where the retail outlet asks their customers and clients to participate. This can happen at the checkout stand or through any means that business should determine. The more personal the ask, the more likely people are to do it. And although this ask can be awkward, it will build customer loyalty. Customers like to know the places they frequent care about their community.

The main things to say are;

Food Insecurity effect over 14% of our population, and nearly all communities are well above 10%. 3.5% of the total population experiences hunger on a regular basis.
Families are most impacted; the extra mouths to feed is combined with the reality children don't provide the resources to buy the food.
Donating through this program keeps the food in this community; the food will go to a pantry within a few mile radius.
The type of food is shelf-stable pantry items; cereals, peanut butter, canned foods, dried pastas and rice, and other items that don't require refrigeration.

MANAGEMENT: Some people at the retail location will register on our App (ASGEventManager.com) to have access to the "PickUp Request" page. By logging in they will see the site or sites they are involved with; they click a "Pick Up" button, enter an estimate of the bag count and that's it. We take it from there.

VOLUNTEERS: Volunteers that are signed up with A Simple Gesture will get emails from time to time notifying them of a retail location that needs a pickup. The email will provide their address along with the address and operating hours of a near-by pantry, along with an estimate of the # of bags. The first one to commit will be assigned that pickup.

Health Club Simple Gesture Model

EVERYONE WINS, not just those in need

Clients Become More Brand Loyal

High Return Rate = More Donations

High Return Rate = More Donations

High Return Rate = More Donations

High Return Rate = More Donations

High Return Rate = More Donations

Giving Improves Health

High Return Rate = More Donations

Giving Improves Health

OVERVIEW

THE FOOD DONATIONS STAY LOCAL

The P2P Event Manager Will Manage Everything

THE ROLES: Making it happen

Health Club Simple Gesture Model

EVERYONE WINS, not just those in need

Clients Become More Brand Loyal

High Return Rate = More Donations

High Return Rate = More Donations

High Return Rate = More Donations

High Return Rate = More Donations

High Return Rate = More Donations

Giving Improves Health

High Return Rate = More Donations

Giving Improves Health

OVERVIEW

THE FOOD DONATIONS STAY LOCAL

The P2P Event Manager Will Manage Everything

THE ROLES: Making it happen

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